05/26/10 317 W - + 6 - 5 Mail, Web, Privacy, Spam


Pursing the morning headlines. Facebook announces simpler privacy controls. Guess we believe them. But they're in a business to make money, and means to ends may erode their efforts over time. Makes me think about mail, and mailing lists, and spam. Raise your hand if you've ever clicked "click here to unsubscribe" from a commercial mailing list mailing, and then received more mail from the business in subsequent weeks or months. Gee, the whole room has their hands raised.

Should we be surprised that businesses opt to opt uses back into their lists, even after the users opt out? Guess not. At the end of the day, when all decisions are weighed, the bottom line apparently comes first. Sure, the customer is always right. But for so many companies using the online channel and e-mail marketing, the answer appears otherwise. Ditto for creating user accounts that ask or require e-mail addresses. You uncheck all the options for notifications. Yet you are still sent notes that you didn't ask to receive.

Maybe it's just too tempting. Marketers can't help themselves, with a big, long, fat list of customer mail addresses. Or maybe the math works out in their favor. Despite complaints and people not liking the electronic bullying, the solicitations work. They bring in the bucks. That's what I have always heard about those annoying subscription cards in magazines. Everyone hates them-- magazine editors even acknowledge that fact-- but they work. They produce a percentage of subscriptions.

Lucikly, we have the power to filter our mail. Or create second and third and fourth addresses, just for online ordering. Heck, if you have a blog, you stand on a podium and rant. Maybe I should start naming names. Might do that some time.

Updates:

May 28 - Received solictation from zazzle.com. Requested removal from subscriptions via clicking within e-mail. We'll see what happens.







  
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