08/19/10 131 W - + 10 - 4 The Future of Public Relations and Social Media

For your Thursday morning reading, as found on The Fire PIO, here's an interesting and extended posting on the future of public relations and social media. Topics include the evolution of the press release, the evolution of social platforms, current limitations and solutions, connecting with other PR pros, saving money and putting it to good use, and the human factor. Key quote at the end: "Regardless of how an announcement is shared -– via wire, blog post, tweet, or otherwise –- the critical step has historically been, and will remain, the human element. By directly reaching out to key media and influencers with whom we maintain relationships, we’re able to ensure their timely awareness of the news."

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