04/06/12 181 W, 1 I - + 10 - 4 Raleigh Fire Museum Photo Card

Advertising is tricky. You want their attention, but also their trust. Whatever you're showing or selling or promoting, it's lose-lose if the targeted audience goes away unhappy. Thus this photo card that we've designed for the Raleigh Fire Museum. That's the 501(c)3 non-profit organization formerly named the Raleigh Fire Department Historical Society.

The photo's from a last year's shoot at Station 28, where the city's antique apparatus are stored. And it's a compelling photo and seemingly ready-made for advertising. Slap the museum name and be done, right? Maybe not quite. The museum's located in a classroom trailer at the Keeter Training Center, 105 Keeter Center Drive. The antique are stored at Station 28, 3500 Forestville Road. Two separate locations on two sides of town.

Thus a bit more explanation is needed. And a clear explanation, so a museum visitor doesn't expect a larger facility filled with fire trucks. (That's the long-term plan.) Thus the two attractions listed under the museum name on photo below. Much better. Much clearer. See you next Saturday, April 14, at the museum. Click to enlarge:

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