05/06/08 118 W - + 12 - 7 Are They Really Reading Your Web Pages?

Usability guru Jakob Nielsen's newest Alertbox presents this startling but probably not surprising fact: users have time to read at most 28% of the words on a web site during an average visit. More realistically, he notes, they'll read 20% of the text on the average page. Another key point is that the percentage INCREASES as the amount of text on the page DECREASES. No duh, right? On pages with 111 words or less, for example, users read half the information.Read the whole thing. And how do you computer how many words are on your web page? Copy and paste into Microsoft Word, and choose Tools > Word Count. This blog posting numbers 122 words.

thanks for the “alertbox” link – lots of good articles
cornerhydrant - 05/06/08 - 21:47

this paragraph was too long
lee - 05/07/08 - 00:29

did you read about the ones that skim only are higher-literacy users – what does that make me? :( i read the whole article, plus several more on the “alertbox” site in full!
cornerhydrant - 05/07/08 - 00:39

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