04/14/09 223 W - + 9 - 17 How's Your Web Site Working Out?

Let's turn our attention to ourselves. Web usability, which means, are the other people using your web site actually getting anything out of it? Key word: other people. Not the person or people designing and maintaining the pages, unless they're the sole users of the site. My site looks cool, you say. But is the audience for your web site able to use the thing? Do they get there, try a few links, get frustrated, and go somewhere else? That's the gist of usability. One expert in this field is Jakob Nielsen. He writes a nifty web feature called Alertbox. Two recent postings are pretty interesting. The first examines the usability of non-profit and charity sites. Do people actually perform the desired action, which is donating money? The next one presents findings that, when presenting with a list of links, users typically see the first two words and that's it. Two words. First 11 characters. So, if you've got links that read "blah blah blah some action," they really should read "some action blah blah blah," or, better, just "some action." Good stuff, both articles. We'll be working on improving our pages at Legeros Central. Do us a favor, and work on yours as well. Everybody wins, when web pages work better.

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