10/07/11 224 W - + 6 - 4 Public Education / Looking Inside MFD

Was watching these two videos this week, which had me thinking about public education. This being the week before Fire Prevention Week, most departments are preparing for a wave of visitors. They'll be conducting safety days, open houses, store events, mall displays, and more. Fire safety is of course the primary message.

But there's also the need to educate about the role of the fire service. What does your fire department do? Why do they do what they do? What tools and resources are used to save lives, and why are those important?

In these turbulent economic times, such communication and education is probably paramount. But the business of fire service marketing is, it seems in general, a pretty low priority on the totem pole. Heck, many probably confusing marketing (e.g. promotion) with boasting (e.g. glorifying). Very different animals. Very different purposes.

Food for thought. Consider that a preliminary pontification. Meanwhile, check out a pair of videos produced by Milwaukee University that showcase the Milwaukee Fire Department. The two clips total about 26 minutes. They take viewers inside the station, for a tour of apparatus, equipment, and facilities. The intended audience appears to be college students, or perhaps both students and faculty. Very interesting. (As for historic Milwaukee engine houses, see Mr. Blogger's photos from last month.)

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