11/05/13 73 W, 1 I - + 12 - 4 David Ogilvy on How to Be a Good Writer


Passed along from a friend, here's a Business Insider posting, about a famous memo issued by advertising agency founder David Ogilvy. Still applies today, and outside both the worlds of advertising and corporate America. We could do worse than adopt these tips, for paper- and electronic-based written communication. (Reader's can discuss/debate the importance of good writing in the fire service as desired.)
 





Funny… I have always read (and been taught) by/in academics that one should never write as they would talk. In my case, it would be too Redneck! To add, never compose an email or a blog post when you are MAD!! LOL!
A.C. Rich - 11/05/13 - 09:31

You: Can you help me write something, Mike?
Me: Tell me, in your own words, what you want to say.
You: Something something something something.
Me: Write that.

Or, if you prefer:

You: Something something something.
Me: Can you explain it a little bit better for me?
You: Something else, something else, something else.
Me: Write that.

Okay, is it really that simple to write? Just, speak through your pen (or keyboard). Yes, no, maybe.

My favorite advice on writing is talking. Read what you’ve written aloud, and using your full speaking voice. Like you’re talking to another person in the room or across the room.

You’ll quickly determine if what you’ve written passes muster.
Legeros - 11/05/13 - 09:48

ROFL
Rob Mitchell - 11/05/13 - 10:39

If I write like I talk (with ADHD), I would never finish a. you know
gen3fire - 11/05/13 - 11:24

K.C., I actually laughed out loud on that one….
Silver - 11/05/13 - 12:31



  
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