07/05/14 218 W - + 3 - 3 Don't Miss My Social Media Workshop in Raleigh on July 25

In just under three weeks, Wake County Community Outreach Chief Jeff Hammerstein and local fire blogger/photographer Mike Legeros will present a workshop on Friday, July 25, at the South Atlantic Fire Rescue Expo in Raleigh. The topic is social media and reputation management:

The World Is Watching Your Department. Who Will Tell Your Story, You or Them?
Friday, July 25
3:15 p.m. to 4:45 p.m.

What happens when someone observes or records your department’s actions, and then takes to the social media airwaves to discuss, dissect, debate, or denigrate? (And for that matter, how should you or your department respond or react to such activities? Both on scene and later.) Not everyone with a camera is a Legeros, who tries his best to put responders in their best light. And then, my images and/or information hasn't always worked to maximum positive effect. (With great media comes great responsibility... and on both sides of the computer.)

Come to the workshop and hear some of what I've learned over the years, through scene photography, and social media sharing via blog, Facebook, Twitter, and more. Plus a detailed look at people looking at emergency services, through the eyes (and analysis of) veteran responder and current EMS PIO Chief Hammerstein.

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